All Episodes

How can deep audience research transform your marketing effectiveness? In this episode of Connect To Market, host Casey Cheshire welcomes KB Burdette, Growth Advisor at Del Sol Digital. KB shares her unique path from working at Target Corporation to founding her own digital agency, and how curiosity and community have fueled her success. KB dives into the power of audience research- not just why it matters, but exactly how to do it. She breaks down practical, repeatable methods marketers can use right now, including how to leverage trade show content, insights platforms like 6Sense, and focused customer segments to uncover what really resonates. She also emphasizes the importance of documenting your process, using filters strategically, and evolving your messaging based on what you learn. With an approach grounded in experimentation, clarity, and relevance, KB gives marketers a framework to build smarter, more effective campaigns. In this episode, we cover: How audience research fuels more effective marketing strategies Actionable ways to uncover insights and test your messaging today Why starting with top customers leads to sharper campaigns The role of community and curiosity in long-term marketing success If you're ready to stop guessing and start connecting with your audience in meaningful ways, KB’s insights offer the clarity and tactics you need to take action now. 🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market. Connect with KB: LinkedIn: https://www.linkedin.com/in/karenburdette/   Company website: https://www.linkedin.com/company/del-sol-digital/about/   Ways to Tune In: Spotify: https://open.spotify.com/show/01kCcPP1ib9MSE9aNb5SQa  Apple Podcasts: https://podcasts.apple.com/podcast/connect-to-market/id1822777920  Amazon Music: https://music.amazon.com/podcasts/b5c3fb03-482f-4496-bcd0-82c1d66fed3d  iHeart Radio: https://iheart.com/podcast/282837141/  Podchaser: https://www.podchaser.com/podcasts/connect-to-market-6138391  YouTube: https://www.youtube.com/playlist?list=PLP_sn6_Cwun_qxaOz94Epgf6zdqeTFjJV  Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

How can ethical AI and authentic storytelling elevate your marketing strategy? In this episode of Connect to Market, host Casey Cheshire sits down with Ashleigh Norton, Vice President of Marketing at Blink AI Automotive. Ashleigh shares her unique journey from aspiring meteorologist to leading marketing efforts in the fast-evolving automotive tech space. Ashleigh dives into what it takes to truly connect with an audience on platforms like LinkedIn, why storytelling is at the heart of effective communication, and how marketers can embrace AI without losing their ethical compass. She explores the delicate balance between automation and personal touch, and how time management can make or break modern marketing strategies. Ashleigh also discusses the value of building strong professional relationships, supporting sales through thoughtful strategy, and taking a problem-solving approach to marketing rather than simply pushing products. In this episode, we cover: The power of storytelling to engage and connect with audiences Balancing manual and automated networking for authentic relationships Ethical considerations when using AI in marketing How solving real problems drives better marketing and supports sales teams If you’re navigating the intersection of AI, marketing, and automotive innovation, Ashleigh’s insights offer real-world strategies to help you build meaningful connections and grow with purpose. 🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market. Connect with Ashleigh: LinkedIn: https://www.linkedin.com/in/ashleigh-ellis/  Company website: https://blinkai.com/  Ways to Tune In: Spotify: https://open.spotify.com/show/01kCcPP1ib9MSE9aNb5SQa  Apple Podcasts: https://podcasts.apple.com/podcast/connect-to-market/id1822777920  Amazon Music: https://music.amazon.com/podcasts/b5c3fb03-482f-4496-bcd0-82c1d66fed3d  iHeart Radio: https://iheart.com/podcast/282837141/  Podchaser: https://www.podchaser.com/podcasts/connect-to-market-6138391  YouTube: https://www.youtube.com/playlist?list=PLP_sn6_Cwun_qxaOz94Epgf6zdqeTFjJV  Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

How can empathetic B2B SaaS marketing transform your growth strategy? In this episode of Connect To Market, host Casey Cheshire sits down with James Furbush, VP of Marketing at AccessOne and host of the RCM Ladder Podcast. James shares his insights into effective marketing strategies for B2B SaaS companies, with a special focus on the healthcare sector.  James reveals why truly understanding your audience is non-negotiable, and how marketers can stand out by avoiding hostile tactics and instead embracing unscalable but impactful efforts to build real relationships. He emphasizes the value of empathy in every touchpoint, and how this approach leads to more sustainable growth and stronger customer trust. In this episode, we cover: Why deeply understanding your audience is the foundation of effective marketing How to ditch aggressive tactics in favor of trust-building strategies The power of unscalable actions to create genuine connections James’s contributions to the marketing community and how networking fuels innovation If you're looking to elevate your B2B SaaS marketing, especially in a complex space like healthcare, this episode offers down-to-earth advice and powerful strategies that actually move the needle. 🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market. Connect with James: LinkedIn: https://www.linkedin.com/in/jamesfurbush/  Personal Website: https://www.jamesfurbush.com/  AccessOne: accessonepay.com  Twitter: https://x.com/JamesFurbush  Podcast: https://accessonepay.com/podcasts/  Ways to Tune In: Spotify: https://open.spotify.com/show/01kCcPP1ib9MSE9aNb5SQa  Apple Podcasts: https://podcasts.apple.com/podcast/connect-to-market/id1822777920  Amazon Music: https://music.amazon.com/podcasts/b5c3fb03-482f-4496-bcd0-82c1d66fed3d  iHeart Radio: https://iheart.com/podcast/282837141/  Podchaser: https://www.podchaser.com/podcasts/connect-to-market-6138391  YouTube: https://www.youtube.com/playlist?list=PLP_sn6_Cwun_qxaOz94Epgf6zdqeTFjJV  Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

A movement of B2B marketers who realize direct connection with buyers is the foundation of all growth.  Join us as we learn from marketing leaders who are driving founder-led growth. Connect To Market is sponsored by Ringmaster, building B2B podcasts and communities to reconnect you with your audience.